Marketing Manager France (H/F)

Reporting to the Customer Base Manager Europe, you will be responsible for increasing customer retention and sales, by developing marketing actions.
The person we are seeking will work in the Marketing department and will be in charge of the “store” for existing customers. He/she must develop, implement and manage all communications and promotional activities, identifying the best strategies in cooperation with the Product department. The role implies periodical monitoring of sales results and deep-dives into areas requiring specific investigation, with a view to plan or refine marketing actions based on actual performance.

Professional Background:
The ideal candidate should have:
- Demonstrated expertise in data analysis, with the aim of segmenting the customer base;
- - First-hand experience in the management of email marketing, especially regarding copywriting;
- 3/4 year proven experience in operational marketing, preferably in the online / internet sector;
-Experience in creating online questionnaires, aimed at identifying customer needs;- Excellent spoken and written communications skills, with a special focus on online communications;
- Fluent spoken and written English;
- Ability to work in international teams, in a fast-pace environment, working against tight deadlines;
- Flexibility and adaptability to change;
- Passion for the Internet, desire to experiment and innovate.

Requirements:
The ideal candidate must demonstrate knowledge and expertise in the following areas:
- Marketing & Communications campaigns planning
- Operational management of marketing mix in real contexts;
- Development and management of all promotional actions for several products;
- Ability to gear communication style and offers toward customers;
- Ability to monitor and guarantee positive ROI in accordance with marketing activities carried out;
- Ability to analyse sales data, evaluating campaigns performance and forecasting impact of planned activities on customers (sales increase / decrease / retention / churn); ability to recommend the best course of action based on sound analysis
- Team playing for the creation and implementation of online campaigns;
- Ability monitor competitors’ marketing strategies and plan reactive actions if needed
- Propensity to work in an international, multicultural environment, liaising on a regular basis with peers and managers sitting in remote locations

Please send your resume in ENGLISH

Informazioni aggiuntive

Contratto: Temps plein, CDI

Rif.#: MSF

Persona da contattare

Amen France

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